At Abacus Flooring Solutions, we’re fortunate to boast a well-filled order book, with a new resin flooring project landing with us frequently.
And, whilst we do invest a little time and money in our marketing strategy, we truly believe that there is no better marketing tool than the consistent delivery of excellent service and high quality product to each of our customers.
In this blog post, we will explore the value of quality as a marketing strategy, while also reflecting on the other promotional work we undertake as a business.
Building a brand
Although Abacus Flooring Solutions founder Nick Megson has more than 30 years’ experience working on different kinds of resin flooring project, the actual Abacus brand is still relatively new to most people, so we have worked hard to build that identity.
We had a logo designed, established a website and social media channels, and have since set about a pro-active promotional strategy, including regular social media updates and blog posts, and work behind the scenes to ensure we’re visible in search results and relevant business directory.
For a busy organisation like ours, maintaining that marketing presence can be a challenge, but we recognise the importance of investing time in engaging with our target audience.
Now, more than a year on from the establishment of Abacus, we are proud to be a brand that is highly respected and recognised both by our peers in the industry, and by our network of valued customers.
Let the work speak for itself
We’re pleased with the results that our work in marketing has achieved, and it has certainly help to expose our brand to a wider range of people, but it’s true that nothing markets your business better than the work you complete and the service you provide.
We’re proud that so many of our new customers find us through word-of-mouth recommendations, or through reading the testimonials from our existing customers.
Our commitment to a consistently high level of service and nothing but the optimum standard in the kinds of resin flooring project we deliver means that our customers often come back to us time and time again.
We’re extremely proud of the kind words our customers have for us, and fully recognise the value of a strong testimonial.
Let us prove it
Are you considering your next resin flooring project?
We’d love to speak to you about your plans, offer you our expertise and advice, and then work with you to understand what solution we might be able to deliver to help you realise your ambitions for the space.
We have decades of experience working across a range of environments and industries, and we’d love to put that experience to work for your next project.
Click here to get in touch for a free consultation.