Resin floor specialist Abacus Flooring Solutions has appointed a new digital marketing partner to help underpin the company’s ambitions for further growth.
Abacus was established earlier this year by Nick Megson. Nick has more than 30 years’ experience in the industry, having previously served on the Resin Flooring Association (FeRFA) Council.
His extensive career in the trade has included numerous awards, including three that were bestowed in ceremonies at the Houses of Parliament.
Nick established Abacus earlier this year to continue in his pursuit of excellence and explore the environmental potential of resin flooring installation, including sustainability and the diversion of waste from landfill.
Today, Nick and Abacus utilise a specialised team to work with operators across the industrial and commercial sectors to deliver bespoke, cost-effective solutions.
And as the business strives for further growth, digital marketing specialist Nab has been appointed to manage the brand’s marketing output across digital platforms.
Nab was founded by Tom Coates, a former marketing agency director, and his work with Abacus will focus on areas including lead generation and SEO performance.
Abacus Flooring Solutions Managing Director Nick Megson said: “The appointment of a digital marketing partner represents another positive step forward for Abacus Flooring Solutions as the company continues to grow from strength to strength.
“Following a hugely successful period since launching the business, it felt like the right time to push on and explore the potential of digital marketing across platforms including the website and social media.
“I look forward to building a positive and productive working relationship with Tom and his business.”
Nab Founder Tom Coates said: “It was clear from our first conversation that Nick has big ambitions for Abacus Flooring Solutions and I am very grateful for the opportunity to join him on this journey.
“I will be utilising numerous strategies across digital media to get more pairs of eyes on Nick’s business and work hard to grow his customer base.”